SEO ROI CALCULATOR
Measure Your SEO Costs & Returns
How Does the SEO ROI Calculator Work?
The SEO ROI Calculator is designed to simplify the process of evaluating the return on your SEO investments. By combining user-friendly inputs with robust formulas, the tool empowers businesses to make informed decisions about their SEO strategies.
This tool helps you estimate the potential impact of your SEO efforts, giving you clear insights into your projected ROI, current revenue, expected traffic growth, and additional revenue opportunities. It takes the guesswork out of measuring success so you can focus on optimizing your strategies.
Key Inputs You’ll Need
Current Monthly Visitors
The number of users visiting your website each month through SEO.
Conversion Rate
The percentage of visitors arriving through the SEO channel who complete a desired action, such as purchasing.
Average Order Value
The average dollar amount spent per transaction.
Expected SEO Traffic Growth
The percentage increase in traffic you anticipate from your SEO efforts.
Monthly SEO Investment
The budget you’re allocating to SEO services.
SEO Timeline
The number of months you plan to invest in your SEO campaign.
Understanding the Results:
The calculator uses proven formulas to determine essential metrics like:
Projected ROI
Understand the profitability of your SEO investment.
Current Monthly Revenue
Assess your baseline performance.
Expected New Monthly Visitors
Estimate the traffic increase from SEO efforts.
Additional Monthly Revenue
Predict how much extra revenue you could generate.
Total Additional Revenue
Calculate the overall revenue growth over your SEO timeline.
Total Investment
See the total cost of your SEO campaign.
Behind the Scenes
The SEO ROI Calculator uses straightforward math to turn your inputs into actionable insights. First, it calculates your Current Monthly Revenue by multiplying your monthly visitors, conversion rate, and average order value. Next, it estimates the Expected New Monthly Visitors based on your projected traffic growth.
From there, it determines Additional Monthly Revenue using the same formula for conversions and order value. To provide a comprehensive view, the tool projects your Total Additional Revenue over your selected timeline and compares it to your Total Investment. Finally, it calculates your ROI by showing how much profit you can expect relative to your investment. Simple inputs, instant results!
Example Inputs:
- Current Visitors: 20,000
- Conversion Rate: 3%
- Average Order Value: $50
- Expected Traffic Growth: 10% Monthly
- SEO Investment: $2,000 Timeline: 6 months
Behind the Scene Calculation:
Current Monthly Revenue
20,000 \times (3 \div 100) \times 50 = $30,000
Expected New Monthly Visitors
20,000×(10÷100)=2,00020,000 \times (10 \div 100) = 2,00020,000×(10÷100)=2,000
Additional Monthly Revenue
2,000 \times (3 \div 100) \times 50 = $3,000
Total Additional Revenue
3,000 \times 6 = $18,000
Total Investment
2,000 \times 6 = $12,000
ROI
((18,000−12,000)÷12,000)×100=50%((18,000 – 12,000) \div 12,000) \times 100 = 50\%((18,000−12,000)÷12,000)×100=50%
Results
TOTAL REVENUE GROWTH: $18,000 over 6 months
TOTAL INVESTMENT: $12,000
ROI: 50%